Equipping Brands for
Greater (Data) Depths.

It doesn't matter what industry you're in; your success will always be tied to how well you know your customers and their needs. Our Data services make sure your customer is always front and center.

Equipping Brands for
Greater (Data) Depths.

It doesn't matter what industry you're in; your success will always be tied to how well you know your customers and their needs. Our Data services make sure your customer is always front and center.

Data Implementation Services

Measure twice, cut once.

Once we've gathered the data relevant to our client's business, we can segment their market, create customer personas and scenarios, and draft informed strategies. This is where the heavy lifting happens, as we distill actionable business intelligence from the raw data.

Targeting
Strategy

Targeting

At this stage we define your most profitable market segments and create hypothetical individuals, called Customer Personas, to represent those segments.

Targeting : Services

We mix and match audience segments to create the perfect hybrid target for each client's unique ideal customer.

Services
  • Segmentation by Industry
  • Segmentation by Demographic
  • Segmentation by Geography
  • Segmentation by Behavior
Targeting : Method

This is where our Data Strategist gets to put on his lab coat and channel Dr. Frankenstein as he uses arcane mathematical arts to create each client's most profitable customer profile.

Method
  • Cluster Analysis
  • Mixture Models
  • Ensemble Methods
  • Customized Algorithms & Models
Targeting : Results

When you've been swimming around in a sea of numbers, it's helpful to look at the results in the light of day when you're done. If we've discovered that a client's ideal customer is a middle-aged female Lionfish from Indonesia, we may need to take a second look. Or we may run with it - that is an untapped market...

Targeting

At this stage we define your most profitable market segments and create hypothetical individuals, called Customer Personas, to represent those segments.

Targeting
Strategy

"Blu20 is awesome! Best in the area, they go above and beyond."

- Brian Newton, Newton’s Jewelers

Featured Guide

10 Reasons Why Data-Driven Marketing Generates More Leads

  • Personalize your lead nurturing.
  • Know your competition.
  • Identify new opportunities.