Venado Technologies

Delivering Distributors.


Venado creates enterprise-focused solutions for continuous app development at global-level companies. We used a logo symbol that mixes the shape of the Venado typeface with a stylized mountain. This references the company’s Colorado origins and namesake, Venado Peak, and invokes the brackets commonly associated with the software development industry. The branding was designed to strike a balance between symbolism of origin, boldness, and professional competence.

Voyage Goals

  • Develop a brand color palette, logo, and mark that would be unique within the enterprise software industry in order to quickly build brand recognition and equity.
  • Create brand messaging that supports the company's singular priority: helping clients get things done.
  • Design UIX that showcases targeted messaging that quickly identifies the company's differentiating factors, and is optimized for their online content strategy.

Voyage Goals

  • Develop a brand color palette, logo, and mark that would be unique within the enterprise software industry in order to quickly build brand recognition and equity.
  • Create brand messaging that supports the company's singular priority: helping clients get things done.
  • Design UIX that showcases targeted messaging that quickly identifies the company's differentiating factors, and is optimized for their online content strategy.
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