Strauss Drafting

A Fresh Draft.


Strauss came to us as a new brand looking for a full design workup: branding, logo, and web. It is always a joy to work with a client from the ground up, so it took us a minute to stop grinning. Once we did we figured out that not a lot of people know what drafting is; and those who do don’t find it very sexy. We needed an approach that would make drafting accessible and engaging.

Voyage Goals

  • Develop brand collateral to be used in day-to-day operations and marketing.
  • Attract customers by crafting a high-quality, professional visual identity.
  • Design a website that makes the client's content engaging and simple to navigate.

Voyage Goals

  • Develop brand collateral to be used in day-to-day operations and marketing.
  • Attract customers by crafting a high-quality, professional visual identity.
  • Design a website that makes the client's content engaging and simple to navigate.
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