Runaround Running & Lifestyle Co.

Run Your Life.


Our challenge on this project was to create a brand that we could launch in tandem with a successful social/user engagement campaign in a market that hasn't seen anything of its kind before. Analytics and data tracking had to be on-point, so we set goals for reach, impressions, influencers, and overall engagement.

Voyage Goals

  • Create new branding that we could launch in tandem with a social/user engagement campaign.
  • Plan and execute the engagement campaign to generate brand awareness.
  • Incorporate a multi-platform social engagement contest to incentivize participation.
  • Identify and partner with lifestyle brands and influencers to expand the scope of the campaign beyond the local area where the brand was already well-known.

Voyage Goals

  • Create new branding that we could launch in tandem with a social/user engagement campaign.
  • Plan and execute the engagement campaign to generate brand awareness.
  • Incorporate a multi-platform social engagement contest to incentivize participation.
  • Identify and partner with lifestyle brands and influencers to expand the scope of the campaign beyond the local area where the brand was already well-known.

Campaign
Impressions

Our coordinated strategy grabbed a huge number of
relevant impressions that led to 15% revenue growth
and expanded the store's geographic customer base.

324k

Campaign
Impressions

Our coordinated strategy grabbed a huge number of relevant impressions that led to 15% revenue growth and expanded the store's geographic customer base.

324,000

Video Views
in 24 Hours

Benefitting from a cohesive, well-researched social and online strategy,
the campaign launch video hit 10k views in just 24 hours.

10k

Video Views
in 24 Hours

Benefitting from a cohesive, well-researched social and online strategy, the campaign launch video hit 10k views in just 24 hours.

10,000
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