Mid America RV

The Road Less Traveled.


Mid America wanted to boost brand awareness and drive sales of specific inventory by expanding their online presence.

Voyage Goals

  • Increase Travel Trailer and Fifth Wheel sales to achieve 20% sales growth.
  • Use Mid America's existing target demographics based on age, gender, and financial status as a starting point, then dig deeper and refine with cross-channel engagement patterns.
  • Use online advertising to drive sales of the most profitable trailer brands.

Voyage Goals

  • Increase Travel Trailer and Fifth Wheel sales to achieve 20% sales growth.
  • Use Mid America's existing target demographics based on age, gender, and financial status as a starting point, then dig deeper and refine with cross-channel engagement patterns.
  • Use online advertising to drive sales of the most profitable trailer brands.

Web Traffic

Using targeted online and social media marketing, we were able to draw more visitors to the Mid America website.

38%

Web Traffic

Using targeted online and social media marketing, we were able to draw more visitors to the Mid America website.

38%

Facebook Likes
Over 6 Months

Social media engagement isn't worth much on it's own, but the resulting brand awareness helped Mid America post the strongest first quarter in the company's history.

83%

Facebook Likes
Over 6 Months

Social media engagement isn't worth much on it's own, but the resulting brand awareness helped Mid America post the strongest first quarter in the company's history.

83%
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