Hoffman Kitchen & Bath

Marketing Renovation.


Hoffman Kitchen & Bath wanted it all, so that's what we gave them. We overhauled their logo, freshened up the design of their website, and produced a beautiful company profile video. We also coordinated the social media, online and offline marketing, and PR events and contests for their 4 locations across Arkansas and Oklahoma with a unified strategic plan and audience-targeted messaging.

Voyage Goals

  • Increase brand awareness in order to drive foot traffic in multiple Oklahoma and Arkansas showroom locations.
  • Expand social media and online advertising efforts to new platforms like Houzz as part of a targeted marketing strategy.
  • Use LEAN principles to refine target audience by gathering demographic data with Google Adwords test campaigns.

Voyage Goals

  • Increase brand awareness in order to drive foot traffic in multiple Oklahoma and Arkansas showroom locations.
  • Expand social media and online advertising efforts to new platforms like Houzz as part of a targeted marketing strategy.
  • Use LEAN principles to refine target audience by gathering demographic data with Google Adwords test campaigns.

Paid Impressions

Once we had identified Hoffman's ideal market segments and platforms, we boosted their online advertising budget and saw a dramatic increase in qualified impressions.

1145%

Paid Impressions

Once we had identified Hoffman's ideal market segments and platforms, we boosted their online advertising budget and saw a dramatic increase in qualified impressions.

1145%

Cost Per Lead

Hoffman is seeing the ability of data-driven marketing to make budgets accomplish more by reducing costs.

53%

Cost Per Lead

Hoffman has already started to see the ability of data-driven marketing to make budgets accomplish more by reducing costs.

53%
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